Rockwell was born out of a need for commitment. A commitment to redefine a style, devote ourselves to quality, and remain loyal to those we surround ourselves with… to never end up in the world of “could have, should have, would have.”

This dedication to commitment is at the heart of every Rockwell watch. The Rockwell emblem reveals a live of uncompromising style, action and confidence… confidence fueled by the weight of your wrist and the story you have to tell.

Rockwell provides a 20 percent discount to AMA members. View the complete line of watches, sunglasses and apparel at Enter the AMA discount code at checkout. Log in to get the discount code.