Triumph Motorcycles to Enter into Motocross and Enduro Segments

The famed British marque enlists Ricky Carmichael and Iván Cervantes to spearhead racing development

August 10, 2021

By Kali Kotoski

Triumph Motorcycles will enter into the Motocross and Enduro motorcycle segments with a myriad of competition-focused motorcycles, the company announced late last month.

The decision to grow the brand’s footprint with an all-new competition MX and Enduro family aims to bring Triumph’s engineering expertise to off-road riders worldwide, the company said.

The announcement comes with Triumph’s development of a factory race program that has Motocross legend Ricky Carmichael and five-time Enduro World Champion Iván Cervantes employed as active partners for both bike testing and racing preparation.

“This is an incredible opportunity for me to join this historic brand, and I am honored and humbled to be a part of the development and release of their off-road motorcycles,” Ricky Carmichael said in a press release. “Building something from the ground up is something that really is intriguing to me at this stage of my career.”

Nick Bloor, CEO of Triumph Motorcycles, said that the announcement marks a new chapter for the Triumph brand and the move signals the company’s commitment to making a long-lasting impact within the highly competitive sport disciplines.

“[We have] a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders,” he said.

“I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television,” said Iván Cervantes. “So to be working with Triumph from the beginning of this project […] is a dream come true for any racer!”

An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing program and the product advantages of the new Triumph MX and Enduro offerings will follow in the coming months, the company said.